Founded by a family of Paso Robles winemaking pioneers, Whale Rock Music & Arts Festival organically came about by way of the Udsen family’s longtime commitment to supporting the arts and their local community.

Proceeds from the inaugural fest were donated to MUST! Charities, a local non-profit that supports under privileged children in the local community. The family has continued that benevolent tradition each year, donating proceeds to both the Templeton Education Foundation and the Templeton High School Band. The Udsens are proud to say that contributions to date total more than $150,000!